Selino [ se-lē-nō ]
he / him / his
What's in my toolset?
IA & SYSTEMS
UI Design & Prototyping - Figma, Framer, Sketch
User Testing - Hotjar, UseBerry
Design Systems - Figma UIKits, Sketch UIKits, Storybook, Supernova, Zeplin
Code - Git, Postman, React, VSCode
Project Management - Atlassian, Certified Scrum in Agile, Shortcut
12 years of Designing and Building Digital Products
2021 - Present
Pēk by Care Sherpa
We're building a HIPAA-compliant CRM from the ground up using Material UI & NextJS. We're transforming a "Frankenstein's monster" of open source software, custom integrations, and outdated UX into a modern tool that consolidates screens and increases efficiency. It's about getting people the care they need faster.
THE CYCLING YEAR
2019 - 2020
Figma, React, & Storybook
As I stepped back into my work shoes, I knew I had to step up my game. My ES6 was sub-par, I'd spent 6+ years in Sketch, and Figma-based Design Systems became the standard. So…
Finished a MERN Bootcamp & built my first React & Redux MVP with Slektor
Collaborated with MikaelV to convert my Clariture work into a truly integrated Figma, React, & Storybook Design System
After four years of helping Clariture Health get to a successful acquisition, I decided to take a break from work. I signed up for cycling events in London, Paris, and Honolulu. While my performance in Europe was lacking, I took 5th on the day in Hawaii! Months of diet and training paid off as I wrapped up a once-in-a-lifetime year.
From startup to acquisition… 🥵
That was a hard 4 years! As the 5th employee and Principal Designer, I put on many hats daily; UX process, product design, branding, pitch decks, building ad systems for marketing, front-end implementation with engineering… even signage!
Built my first Design System in Sketch, Abstract, and Zeplin
Learned how bad I am with Angular
Carried LeadGen design into the 2016 Google for Entrepreneurs Finals 🏅
Developing a love for enterprise UI
UI/UX lead on CloudForge.v1 ( a Development Platform as a Service application with over 100,000 users and 65,000 projects)
Design and coding assist on TeamForge Orchestrate (automatic traceability between life-cycle stages, including work items, commits, reviews, and builds).
Agencies and Entrepeneurship
Starting wasn't easy, but it was fun! I did a ton of contract work for big companies, explored design/coding/culture boundaries, and even launched a couple of startups.
IGT showed me how platforms could look a lot like consumer experiences
illstatic.com taught me that I could Design and Code
Method showed me how to scale commerce systems.
Wells Fargo introduced me to the finer details of complex email projects.
Toyota & Scion kicked off my career by allowing me to collaborate with some of the best engineers, art directors, and biz dev folks.
Senior Web Developer, Collabnet
I have spent the last decade doing moderated & unmoderated research, designing in Figma & Sketch, and building in libraries like React.
My jam is keeping up with UI/UX patterns that succeed in Enterprise products and then prototyping elegant solutions that scale to millions of users.
Let me know if you'd like to collaborate, and we'll make it happen.
Peace out! ✌🏾
See my portfolio - http://uxfol.io/selinov