STACK

What's in my toolset?

UX RESEARCH

UI DESIGN

DESIGN OPS

USER TESTING

PROTOTYPING

IA & SYSTEMS

UI Design & Prototyping - Figma, Framer, Sketch

User Testing - Hotjar, UseBerry

Design Systems - Figma UIKits, Sketch UIKits, Storybook, Supernova, Zeplin

 

Code - Git, Postman, React, VSCode

Project Management - Atlassian, Certified Scrum in Agile, Shortcut

 
 

Portfolio

12 years of Designing and Building Digital Products

My Journey

2021 - Present

CARE SHERPA
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Pēk by Care Sherpa

We're building a HIPAA-compliant CRM from the ground up using Material UI & NextJS. We're transforming a "Frankenstein's monster" of open source software, custom integrations, and outdated UX into a modern tool that consolidates screens and increases efficiency. It's about getting people the care they need faster.

2018

THE CYCLING YEAR
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2019 - 2020

LEVELING UP!
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Figma, React, & Storybook

As I stepped back into my work shoes, I knew I had to step up my game. My ES6 was sub-par, I'd spent 6+ years in Sketch, and Figma-based Design Systems became the standard. So…

  • Finished a MERN Bootcamp & built my first React & Redux MVP with Slektor

  • Collaborated with MikaelV to convert my Clariture work into a truly integrated Figma, React, & Storybook Design System 

Sabbatical

After four years of helping Clariture Health get to a successful acquisition, I decided to take a break from work. I signed up for cycling events in London, Paris, and Honolulu. While my performance in Europe was lacking, I took 5th on the day in Hawaii! Months of diet and training paid off as I wrapped up a once-in-a-lifetime year.

2014-2018

CLARITURE HEALTH
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From startup to acquisition… 🥵

That was a hard 4 years! As the 5th employee and Principal Designer, I put on many hats daily; UX process, product design, branding, pitch decks, building ad systems for marketing, front-end implementation with engineering… even signage!

  • Built my first Design System in Sketch, Abstract, and Zeplin

  • Learned how bad I am with Angular

  • Carried LeadGen design into the 2016 Google for Entrepreneurs Finals 🏅

2011-2013

COLLABNET
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Developing a love for enterprise UI

  • UI/UX lead on CloudForge.v1 ( a Development Platform as a Service application with over 100,000 users and 65,000 projects)

  • Design and coding assist on TeamForge Orchestrate (automatic traceability between life-cycle stages, including work items, commits, reviews, and builds).

Additional Experience

Agencies and Entrepeneurship

Starting wasn't easy, but it was fun! I did a ton of contract work for big companies, explored design/coding/culture boundaries, and even launched a couple of startups.

  • IGT showed me how platforms could look a lot like consumer experiences

  • illstatic.com taught me that I could Design and Code

  • Method showed me how to scale commerce systems.

  • Wells Fargo introduced me to the finer details of complex email projects.

  • Toyota & Scion kicked off my career by allowing me to collaborate with some of the best engineers, art directors, and biz dev folks.

 
 

BIOGRAPHY

"Selino is an ultimate triple-threat. He brings an amazing amount of UX and UI experience to the table along with the technical abilities to make them happen in HTML and Javascript. He's that all-in-one UI/UX guy that is always needed and rarely found."

 

Paul Clegg
Senior Web Developer, 
Collabnet

I have spent the last decade doing moderated & unmoderated research, designing in Figma & Sketch, and building in libraries like React.

 

My jam is keeping up with UI/UX patterns that succeed in Enterprise products and then prototyping elegant solutions that scale to millions of users.

 

Let me know if you'd like to collaborate, and we'll make it happen.

 

Peace out! ✌🏾


See my portfolio - http://uxfol.io/selinov

Visit my LinkedIn - http://linkedin.com/in/selino
Ride with me - strava.com/athletes/9041269

My Communities
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STAY CURIOUS
CONTACT

Please feel free to contact me with any questions or concerns. I'll do my best to get back to you ASAP.

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Thanks for reaching out! I'll get back to you as soon as possible.