Selino [ se-lē-nō ]

he / him / his

10+ years of UI Design, Web Design, and Coding UI

2021 - Present

Product Design Director

Pēk by Care Sherpa

We're building a HIPAA-compliant CRM from the ground up using Material UI & NextJS. We're transforming a "Frankenstein's monster" of open source software, custom integrations, and outdated UX into a modern tool that consolidates screens and increases efficiency. It's about getting people the care they need faster.

2018

The Cycling Year

Sabbatical

After 4 years of helping Clariture Health get to a successful acquisition, I decided to take a break from work. I signed up for cycling events in London, Paris, and Honolulu. While my performance in Europe was a bit lacking, I took 5th on the day in Hawaii! Months of diet and training paid off as I wrapped up a once-in-a-lifetime year.​

2010-2014

FREELANCE & STARTUPS

San Francisco AIDS Foundation

Giving back to my local community was something I felt was needed. Yes, I got paid just enough to pay the rent that month.

I built a 100% Javascript ES5-driven navigation system that is content publishing platform agnostic. I'm still super proud of this work.

Back In The Day

In the Beginning

Designed and Built Things

Starting wasn't easy, but it was fun! I did a ton of contract work for big companies, explored design/coding/culture boundaries, and even launched a couple of startups.

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• IGT showed me how platforms could look a lot like consumer experiences

• illstatic.com taught me that I could Design and Code

• Method showed me how to scale commerce systems.

• Wells Fargo introduced me to the finer details of complex email projects.

• Toyota & Scion kicked off my career by allowing me to collaborate with some of the best engineers, art directors, and biz dev folks.

Leveling Up!

Figma, React, & Storybook

As I stepped back into my work shoes I knew that I had to step up my game. My ES6 was sub-par, I'd spent 6+ years in Sketch, and Figma-based Design Systems became the standard. So…

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• Finished a MERN Bootcamp & built my first React & Redux MVP with Slektor

• Collaborated with MikaelV to convert my Clariture work into a truly integrated Figma, React, & Storybook Design System ​

From startup to acquisition… 🥵

That was a hard 4 years! As the 5th employee and Principle Designer, I put on many hats daily; UX process, product design, branding, pitch decks, building ad systems for marketing, front end implementation with engineering… even signage!

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• Built my first Design System in Sketch, Abstract, and Zeplin

• Learned how bad I am with Angular

• Carried LeadGen design into the 2016 Google for Entrepreneurs Finals 🏅

• Juggled multiple design systems for multiple apps simultaneously

• Collaborated with some great engineers, marketers, and CEOs

Developing a love for enterprise UI

Lorem

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• UI/UX lead on CloudForge.v1 ( a Development Platform as a Service application with over 100,000 users and 65,000 projects)

• Design and coding assist on TeamForge Orchestrate (automatic traceability between life-cycle stages, including work items, commits, reviews, and builds).