STACK

What's in my toolset?

UX RESEARCH

UI DESIGN

DESIGN OPS

USER TESTING

PROTOTYPING

IA & SYSTEMS

UI Design & Prototyping - Figma, Framer, Sketch

User Testing - Hotjar, UseBerry

Design Systems - Figma UIKits, Sketch UIKits, Storybook, Supernova, Zeplin

 

Code - Git, Postman, React, VSCode

Project Management - Atlassian, Certified Scrum in Agile, Shortcut

 
 

Portfolio

Samples

My Journey

2021 - Present

CARE SHERPA
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Pēk by Care Sherpa

We're building a HIPAA-compliant CRM from the ground up using Material UI & NextJS. We're transforming a "Frankenstein's monster" of open source software, custom integrations, and outdated UX into a modern tool that consolidates screens and increases efficiency. It's about getting people the care they need faster.

2018

THE CYCLING YEAR
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2019 - 2020

LEVELING UP!
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Figma, React, & Storybook

As I stepped back into my work shoes, I knew I had to step up my game. My ES6 was sub-par, I'd spent 6+ years in Sketch, and Figma-based Design Systems became the standard. So…

  • Finished a MERN Bootcamp & built my first React & Redux MVP with Slektor

  • Collaborated with MikaelV to convert my Clariture work into a truly integrated Figma, React, & Storybook Design System 

Sabbatical

After four years of helping Clariture Health get to a successful acquisition, I decided to take a break from work. I signed up for cycling events in London, Paris, and Honolulu. While my performance in Europe was lacking, I took 5th on the day in Hawaii! Months of diet and training paid off as I wrapped up a once-in-a-lifetime year.

2014-2018

CLARITURE HEALTH
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From startup to acquisition… 🥵

That was a hard 4 years! As the 5th employee and Principal Designer, I put on many hats daily; UX process, product design, branding, pitch decks, building ad systems for marketing, front-end implementation with engineering… even signage!

  • Built my first Design System in Sketch, Abstract, and Zeplin

  • Learned how bad I am with Angular

  • Carried LeadGen design into the 2016 Google for Entrepreneurs Finals 🏅

2011-2013

COLLABNET
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Developing a love for enterprise UI

  • UI/UX lead on CloudForge.v1 ( a Development Platform as a Service application with over 100,000 users and 65,000 projects)

  • Design and coding assist on TeamForge Orchestrate (automatic traceability between life-cycle stages, including work items, commits, reviews, and builds).

Additional Experience

Agencies and Entrepeneurship

Starting wasn't easy, but it was fun! I did a ton of contract work for big companies, explored design/coding/culture boundaries, and even launched a couple of startups.

  • IGT showed me how platforms could look a lot like consumer experiences

  • illstatic.com taught me that I could Design and Code

  • Method showed me how to scale commerce systems.

  • Wells Fargo introduced me to the finer details of complex email projects.

  • Toyota & Scion kicked off my career by allowing me to collaborate with some of the best engineers, art directors, and biz dev folks.

 
 

BIOGRAPHY

"Selino is an ultimate triple-threat. He brings an amazing amount of UX and UI experience to the table along with the technical abilities to make them happen in HTML and Javascript. He's that all-in-one UI/UX guy that is always needed and rarely found."

 

Paul Clegg
Senior Web Developer, 
Collabnet

I'm a digital product designer with 6+ years of crafting SaaS and healthcare software. My jam is collaborating to Discover, Define, Develop, and Deliver end-to-end solutions on mobile, wearable, and desktop platforms.

Born into poverty and caregiving for a neurodivergent single parent, my achievements have been hard-fought through dedication, resilience, and no small amount of luck.

 

  • My dedication to UI design landed me a teaching assistant position at CCAC, a premium university.
     

  • Resilience pushed me to achieve a self-supported education in UX and Coding.

 

  • It was luck that put me under the mentorship of some of the best art directors and UI professionals in SaaS.​


See my portfolio - http://uxfol.io/selinov

Visit my LinkedIn - http://linkedin.com/in/selino
Ride with me - strava.com/athletes/9041269

My Communities
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STAY CURIOUS
CONTACT

Please feel free to contact me with any questions or concerns. I'll do my best to get back to you ASAP.

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Thanks for reaching out! I'll get back to you as soon as possible.