Selino

he / him / his

10+ years of Product Design, Web Design, and Coding UI

2018

The Cycling Year

Sabatical

After 4 years of helping Clariture Health get to  a successful acquisition I decided to take a break from work. I signed up for cycling events in London, Paris, and Honolulu. While my performance in Europe was a bit lacking, I took 5th on the day in Hawaii! Months of diet and training paid off as I wrapped up a once-in-a-lifetime year.

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This also gave me room to explore the idea of pivoting deeper into coding. My experience with Angular at Clariture was not good. I needed to make a change. 

2010-2014

FREELANCE & STARTUPS

My 3rd Application Build

I'm an autodidact so building to learn. is my jam. I designed and built Flojuggler, a social menstrual tracking application, to see how far I could push JQuery and SQL.

San Francisco AIDS Foundation

Giving back to my local community was something I felt was needed. Yes, I got paid, but just enough to pay the rent that month.

Built a 100% Javascript ES5 driven navigation system that is content publishing platform agnostic. I'm still super proud of this work.

Back In The Day

In the Beginning

Designed and Built Things

Starting out wasn't easy but it was fun! I did a ton of contract work for big companies, explored the boundaries of design/coding/culture, and even launched a couple of startups.

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• IGT showed me how platforms can look a lot like consumer experiences

• illstatic.com taught me that I could Design and Code

• Method showed me how to scale commerce systems

• Wells Fargo introduced me to the finer details for complex email projects

• Toyota & Scion kicked off my career by allow me to collaborate with some of the best engineers, art directors, and biz dev folks around

2019 - 2020

Leveling Up!

Figma, React, & Storybook

As I stepped back into my work shoes I knew that I had to step up my game. My ES6 was sub par, I'd spent 6+ years in Sketch, and Figma based Design Systems became the standard. So…

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• Finished a MERN bootcamp & built my first React & Redux MVP with Slektor

• Collaborated with MikaelV to convert my Clariture work into a truly integrated Figma, React, & Storybook Design System 

• Combined my coding skills & my love of Product Design to pivot toward a Design Operations (DesOps) career

2014-2018

CLARITURE HEALTH

From startup to acquisition… 🥵

That was a hard 4 years! As the 5th employee and Principle Designer, I put on many hats daily; UX process, product design, branding, pitch decks, building ads systems for marketing, front end implementation with engineering… even signage!

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• Built my first Design System in Sketch, Abstract, and Zeplin

• Learned how bad I am with Angular

• Carried LeadGen design into the 2016 Google for Entrepreneurs Finals 🏅

• Juggled multiple design systems for multiple apps simultaneously

• Collaborated with some great engineers, marketers, and CEOs

2011-2013

CollabNet

Developing a love for enterprise UI

Lorem

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• UI/UX lead on CloudForge.v1 ( a Development Platform as a Service application with over 100,000 users and 65,000 projects)

• Design and coding assist on TeamForge Orchestrate (automatic traceability between life-cycle stages, including work items, commits, reviews and builds).

STAY CURIOUS